it all starts with a call
Start with a free 30 minute discovery call to work out how we best fit together.
the vinova gazette
special edition 1
the world today through the lense of small business
What is
business strategy?
and how can a business strategist help your business journey
Strategy would have to be one of the biggest buzzwords I’ve heard in my entire career. It’s often thrown around without a real understanding of what the term means.
At it’s core, business strategy is about choices, decisions and opportunities. Its the pathway to achieving goals and objectives within a business. This includes deciding what products or services to offer, how to market them, how to price them, and how to allocate resources to achieve profitability and growth. It’s about knowing what to say ‘yes’ to and what to say ‘no’ to in your business.
Strategy is a vital component of success for any purpose-led small business.
As a business strategist, my role is to help you create and implement a strategy that aligns with your purpose and values, while also addressing your business’s unique strengths and weaknesses.
This means cultivating a strong team culture, fostering community, being flexible and adaptable, communicating your strategy, and tracking your progress.
Hiring a business strategist could be the difference between being in the 60% of small businesses in Australia that cease to operate within the first three years, or building the foundations your business needs for sustainable and resilient growth.
This is because it takes knowledge and experience to accurately determine strengths and weaknesses in a business, then develop a strategy to capitalise on the former and address the latter.
I can teach you to analyse market trends, understand your competition, and determine the best ways to differentiate your business in a crowded marketplace.
I can also help you make critical decisions about your business functions, from resource allocation to marketing and growth and develop a plan to implement those decisions in a way that aligns with your overall business goals.